MAY – JULY 2015
BRAND IDENTITY + PRINT ADD-ON
A new modern optical in downtown Minneapolis.
After purchasing the established practice in 2015, Mary Ann wanted to update the look and feel to appeal to the young 9-to-5 crew that walk the skyways. She also wanted to add prestige and trustworthiness to her brand.
After reviewing the research and moodboard visualization, I set out to completely re-do the Downtown Eyes identity which would appeal to the target market and improve business.
Amanda has been a professional in every sense of the word. She does beautiful, meticulous work. Her aesthetic is clean and fresh and her knowledge of branding shows in everything she does. Her skill and experience shine through in her work and her clients get to reap the benefits. I've been fortunate enough to be one of those clients and I could not be more happy.