• cleanerB

    LET US MAKE YOUR LIFE EASIER.

Client:

cleanerB
Shawna Beckmann

L+L Role:

DESIGN

Release Date:

March 2015

Package:

COMPLETE REBRAND + PHOTOGRAPHY

PROJECT BRIEF

A cleaning startup in Minneapolis.

Shawna approached me to update her website and give it a better look and feel. However, we decided to work collaboratively to rebrand the entire business.

She had stated in our initial chat that she wanted a website that evoked emotion and gave a great first impression. She understood the value that would bring and the trust that would follow. When your in the cleaning business, trust is king. With that in mind, I focused the content and creative strategically with a lifestyle photography and copy that spoke to the benefits of hiring a cleaner. We also did professional headshots of cleaners to show their true personality and gave each a small bio.